Product analytics

Who it is for. A product team that argues about what people do, because nobody measured the path.

What we build. Events for the questions you have, recorded only after the person has agreed, with a retention you can explain.

How the work goes. We choose a few paths, name the event, and check that the number matches what a person sees on the screen.

What you leave with. A product decision can point at a path, not at a feeling.